Integrated Marketing
Reach India works as a growth catalyst for clients and remove pain areas acting as barrier for revenue enhancement.
We create a consistent, unified and seamless experience for consumers to interact with the brand. This means each marketing communication and branding effort – across social media, website, television, radio, print, cinema and in person – is presented in a similar style that reinforces the brand’s ultimate message.
We design a process to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.
An effective Integrated Marketing Campaign -
- Centers around a strong, focused brand image
- Communicates through a clear, consistent voice
- Maintains a consistent look and feel across all media
- Utilizes traditional and digital media to promote the brand
Integration Impact
Awareness | Likeability | Differentiation | Emotional Connection | Loyalty
Integrated marketing approach uses below vehicles as a part of strategic communication to reach target audience.
Digital Marketing
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. We create and deliver content through digital channels such as search engines, websites, social media, email, and mobile apps.
Paid Search
Paid search or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked.
We tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.
Search engine optimization (SEO)
We optimize the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.
Content Creation & Content Marketing
Great content is the fuel that drives marketing activities of a brand or business.
Whether you know it or not, you consume content on a daily basis. When you enter a question into the Google search bar, those links that appear in your search results are content.
Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more.
As marketer, we generate topic ideas that appeal to your buyer persona and create written or visual content around those ideas.
Social Media Marketing
We are well aware how big social media is!
With such widespread use, social media presents an incredible marketing opportunity. If you’re not using social media marketing already, you’ll either have to start using it now or lose in the long run. People rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization.
Mobile Marketing
Mobile devices are kept in our pockets or next to our beds and are checked constantly throughout the day. Mobile Marketing is aimed at reaching a target audience on their smartphones, tablets, or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
We help every brand and organization to develop a unique mobile strategy based on the industry and target audience. Mobile technology and hence mobile marketing is all about customization and personalization. More...