Lead Process Management
Lead management bridges the gap between marketing and sales. It's a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales
It’s a fact that most sales people will focus on leads which will get them the most money at the expense of following up new leads. The challenge for organizations is to recognize the “barriers” that keep the sales team from promptly and effectively following up sales leads, Capturing Lead Data Consistently and Promptly The old saying of “garbage in, garbage out” definitely applies to the capture and follow-up of sales leads.
Lead Source include:
- Website contact forms
- Landing pages for online and offline marketing campaigns
- Events lead forms
- Direct mail
- Inbound calls
Pain Area - Identifying Marketing-Qualified Leads typically, the biggest disconnect between marketing and sales groups is over the generation and follow-up of “qualified leads.” Marketing thinks, “We spend lots of money and intellectual effort to generate these great leads.” Sales thinks, more often, “These leads are @#%*.”
Company needs a process to align sales and marketing thoughts for leads qualification. Solution Many times there is solution within the system but cross functional departments often overlook, Reach India helps companies align sales and marketing department to work towards achieving common goal of high revenue More...